In 2025, visual marketing can be a key success element for taking your business to new heights. Visual content stays with the audience longer and is more shareable than any other type of content.
As a marketer, getting that additional help when designing your marketing and content can be a game changer. Here are four tools that can help elevate your next project.
-
Canva
One of the most popular design tools on the market, Canva streamlines the design process and produces professional-looking, crisp material for your digital and print media marketing.
Key features
- Canva appeals to designers of any skill level.
- You can create social media posts, video content, dynamic and static content, brochures, logos, flyers, and more.
- Canva provides a comprehensive free version with a low-cost paid upgrade of $6.50/month, making it an ideal design tool for budget-conscious users.
- Canva is power-packed with a comprehensive range of fonts, which can enhance the overall aesthetic of any visual material.
- Canvas’s intuitive drag-and-drop editor, AI image generator, and royalty-free images make it a good starting point for marketers new to online design tools.
Drawbacks
- Compared to other platforms available on the internet, Canva’s AI image generator and templates are generations behind and limit the room for personalization.
- Although crammed with numerous designs, the template library is not frequently updated, leaving behind old and boring designs.
- Unique and appealing fonts and templates often require a purchase or a subscription, which can be an obstacle for users on a budget.
- Certain export features, like transparent background and lower file size, are only available on the paid version, thus limiting usability.
-
Adobe Express
Adobe Express is a simple, all-inclusive creative tool that ensures brand consistency and seamless collaboration. It also offers powerful AI-driven editing tools to make designing a breeze. As part of the Adobe brand, it seamlessly integrates with Adobe’s other tools, like Illustrator and Photoshop.
Key features
- Pre-made templates make designing highly efficient and time-saving.
- The template locking feature ensures brand consistency by restricting changes to essential elements.
- Seamless integration into the Adobe Creative Cloud.
- The auto-translate feature allows content adaptation for markets where English is not a priority.
- Quick resizing ensures content remains seamless across social media and web placements without distortion or pixelation.
- The paid version is available for $9.99/month, unlocking all premium features.
- The generative fill feature enables quick edits by adding, removing, or replacing elements using text prompts.
- Quick actions like background removal and video-to-GIF conversion set it apart from other design tools.
Limitations
- Heavy reliance on pre-built assets can hinder creative flexibility.
- Custom design creation requires a certain degree of knowledge, making it less accessible to beginners.
- Template locking can act as a restriction, limiting edits to only certain design aspects.
- Integration with Creative Cloud requires prior knowledge of its tools, making seamless use challenging for those unfamiliar with Adobe software.
-
VistaCreate
Previously known as Crello, VistaCreate is another online design tool that can offer marketers the creative freedom to create appealing and outstanding digital designs for effective marketing. Its most unique feature is how much it provides at no cost; most of its designs and design elements are free, making it ideal for users with budget constraints.
Key features
- The template library houses over 100,000 designs across various categories.
- Stock media access provides over a million free stock photos, videos, and vectors to enhance visual designs and give them a professional touch.
- It starts at only $10/month, making it suitable for budget-conscious users.
- There is minimal difference between the free and paid versions, making the free version nearly as good as the paid one.
- The free plan offers 10GB of file storage.
- Unlimited storage for brand assets and marketing materials.
- Style features allow easy color and font changes.
- Brand Kits (available in the free version) help personalize designs, eliminating the need for a subscription.
- Video content support provides access to a vast library of video and audio files, enabling the creation of unique A/V format material.
- AI background remover effectively removes backgrounds for a clean, sharp look.
- AI generates custom images within seconds.
- AI search features allow users to find specific photos using free-text queries.
- AI-powered Brand Kits enable the seamless incorporation of logos, fonts, and colors across different projects.
Drawbacks
- Lacks advanced filtering, making in-depth image searches challenging.
- Limited AI features:
- No AI-powered video transitions.
- There is no automatic video splicing.
- Collaboration and advanced features are only available with the paid version.
-
PosterMyWall
If you’re looking for a design platform that requires little to no experience, consider PosterMyWall. With features like the drag-and-drop editor, background remover, AI tools, customizable templates, and many others, PosterMyWall can be a haven if you lack expert-level designing capabilities.
Key features
- PosterMyWall’s user interface is beginner-friendly. Its simple drag-and-drop editor makes creating designs smooth and easy, reducing the need for manually creating designs.
- The preloaded brand kits can ensure design consistency and a coherent brand voice throughout your designs, ensuring your marketing image remains consistent.
- One of PosterMyWall’s most salient features is its extensive library of templates, which range from social media posts to poster templates.
- Starting at $9.95/month, PosterMyWall has AI-powered tools that can help reduce manual edits and provide customizable solutions if you need help with your designs. The AI Images feature allows you to create AI images within seconds with a few simple prompts, and the AI Voice feature enables you to convert text to audio with a click.
- Enhancing accessibility is a key concern for marketers regarding video since it can develop their existing clientele. PosterMyWall’s AI Subtitles feature can do that for you. With the help of AI subtitles, you can create captions for your A/V format content, eliminating the need to add captions manually, thus making it time- and cost-effective.
Drawbacks
- AI features are only available in the paid version, limiting accessibility
- Lacks advanced editing features compared to competitors
- Extensive template library but lacks AI features
- Includes a watermark that cannot be removed without upgrading
- No third-party collaborations (e.g., Google, Figma), making cross-platform sharing difficult
Which is the perfect tool for you?
The kind of tool best suited to your needs depends on various factors. One tool may be perfect for one user, while it may fail to suffice for another. Your business and usability can be the best judge of which tool will be suited for you, but here are a few recommendations:
- Perfect for Beginners: Canva and PosterMyWall offer the easiest-to-use design interfaces for non-designers.
- Ideal for Small Business Owners: Canva, VistaCreate, and PosterMyWall excel in creating branding, social media, and print marketing materials.
- Best for Professional Designers: Adobe Express provides high-quality, professional-level design capabilities.
- Recommended for Local Businesses: PosterMyWall specializes in quick and effective poster, menu, and flyer designs.
About the Author
